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Wireless Infrastructure Newsletter

MWC: mobile shake-up looms, but not from 5G March 09 2015

by Caroline Gabriel, Research Director

So Mobile World Congress (MWC) is over for another year, amid the usual record-breaking statistics (from 93,000 visitors, up 45% on the first Barcelona event in 2006; to 7.55Gbps wireless transmission speeds demonstrated by SK Telecom and Samsung).

There were plenty of eye-catching devices, with the Galaxy S6 Edge undoubtedly the star of the show in terms of headline power, though otherwise the mobile gadget space is fragmenting rapidly. The days of a line-up of remarkably similar large-screened smartphones are over - those handsets are there, at ever cheaper price points, but they jostle for attention with virtual reality headsets, connected clothing, smart coffee makers and whisky bottles, and of course the connected cars (Fiat 500 seemed to be the most popular model on display). Indeed, wearables and associated IoT (internet of things) apps virtually colonized MWC's second venue (its previous home in the Fira complex at Plaza Espanya).

Other headlines were sparked by the companies which, back in 2006, when the 3GSM show relocated from Cannes and changed its name, scarcely figured. Google's MVNO plans, Facebook's extension of its internet.org initiative, PayPal's endorsement of NFC with its acquisition of Paydiant - these were the talking points, drowning out the traditional keynote addresses by the major mobile operators.

Traditionally, the CEOs of the established cellcos have used their conference platforms to lay down their demands to the industry (remember then-CEO of Vodafone, Arun Sarin, warning the LTE sector in 2007 to speed up its efforts or face the WiMAX threat; or trading insults with his Nokia counterpart over 3G delays in 2004). These days, it is the new breed of service providers which are setting the pace - Google's Sundar Pichai may have announced a fairly cautious MVNO plan, but his speech had far wider implications, including the call for full WiFi/cellular convergence, still a divisive theme at an event dominated by the entrenched interests of 3GPP platforms.

Those interests are particularly threatened in the IoT, which was a huge theme of the show this year. As the news that Freescale and NXP are to merge neatly demonstrated, this is a dangerous world for the traditional wireless operators and vendors. It throws up significant opportunities to extend their businesses into new, high growth markets, bringing companies like Freescale and NXP - which had been squeezed badly in the smartphone segment - back to Barcelona with new connected device platforms. But the margins on those chips are low and the IoT is already sparking consolidation, as this semiconductor mega-merger illustrates, with the old-school suppliers and operators needing to huddle together for warmth in a business of scale.

Of course, the carrier's network - wireless RAN, core and transport, and increasingly virtualized versions of those - remains the heart of the serious conversations and trading at MWC. With that in mind, we selected our key themes of 2015:

 

The shape of the new cell site:

After several years when the ever-shrinking base station was the central theme in RAN discussions, this year saw most of the major equipment vendors announcing major refreshes of their macro layers. Massive MIMO (or at least, 8x8 arrays), carrier aggregation across three bands and including TDD, Coordinated Multipoint and Cloud-RAN - these were the important features of the new macro. This was not 5G, but technologies that will be deployable this year or in 2016 - indeed, it seems more than likely that, however '5G' turns out, it will be focused on the dense capacity layer, while the macro coverage umbrella will remain 4G for decades to come.

Small cells were out in force too, and in a widening variety of form factors. Traditional homogeneous mini-base stations are part of a very variegated approach to the capacity layer. They may form clusters with their own controller (local or virtualized) to support an enterprise or a rural deployment. For the former, the big news was that Cisco will resell the Spidercloud Enterprise-RAN solution, despite its own 2013 acquisition of small cell pioneer Ubiquisys. For the latter, the Small Cell Forum kicked off its latest Release Program, devoted to easing deployment issues in rural and remote scenarios, from villages to oil rigs to temporary situations such as disaster relief. Quortus, with its virtualized packet core, was one of the first to update its portfolio to target this important area, while Parallel Wireless was showing off its rural solution, implemented by EE in the UK.

The classic small cell is expanding its reach, seeking to provide greater value than basic coverage and capacity. Ip.access, another of the founders of this industry, has gone as far as to position its Presence Cell purely as the enabler of big data and e-commerce services - and not necessarily connected to the main network at all. Its approach has convinced Vodafone, which announced that it would deploy the retail-oriented platform.

Then there were small cells which did not follow the traditional architecture. Stripped-down antenna/radio units for Centralized-RAN; separate antennas optimized to work with urban small base stations, from companies like Kathrein and CommScope; a converged WiFi/cellular unit from Alcatel-Lucent; hosts of carrier WiFi access points and management platforms as well as lower-power DAS solutions. This is a segment where all options are open, and in which operators will pick and choose the solutions which suit their individual spectrum, business model and capacity requirements.

The virtualization of the RAN is a more distant prospect, for most operators, than the lower risk decision to run a packet core or even a CPE as software on off-the-shelf hardware. However, some pioneers were demonstrating their vRANs, notably Telefonica and China Mobile, and Intel was locked in combat with the ARM ecosystem over the market for high performance processors, optimized for C-RAN servers and accelerators, as the industry chases a general purpose chip with the horsepower to run high end network processes as well as customized silicon.

Not everything can be converted to software of course, though even the physical elements like antennas and radios will be increasingly software-defined and programmable. Pushing that trend to its extreme was Cambridge Consultants, which has developed the IP for the first all-digital radio transmitter, Pizzicato. Unlike conventional software defined radio, it has no analog components, which allows many radios to work together without interference. In the first trial, Cambridge Consultants created 14 simultaneous cellular base station signals at low power, and with the radios "squashed together in a way that analog doesn't tolerate". Such solutions can be programmed to generate manhy combinations of signals at any frequency in an adaptive way. The Pizzicato transmitter consists of an integrated circuit outputting a single stream of bits, and an antenna.

5G:

Of course 5G was a massive talking point, though outside the conference halls and the big vendors' glossy demonstrations, there was less hype than expected about the next generation of wireless, with most operators more focused on technology they could deploy in the next 1-2 years, and eager to wait for key decisions at the World Radio Conference in November, and at the 3GPP and other standards bodies, before getting too excited about 5G. Many alliances were formed and roadmaps laid down, but the most tangible aspect of the discussion was the use of millimeter wave spectrum, in which there were many demonstrations for access and backhaul. The high frequency bands are almost certain to play a key role in next generation wireless, and like many supposed elements of 5G, they will start to have a real impact far earlier, as seen in technologies like 60GHz WiGig and some small cell backhaul solutions, notably InterDigital's Peraso baseband system-on-chip for this market.

 

LTE-LAA:

There was considerable excitement about LTE-LAA (Licensed Assisted Access), which uses 5GHz spectrum for supplemental downlink to a licensed-band 4G network. Although it will not be standardized until next year, supporters like T-Mobile and Qualcomm showed off their plans, along with a companion technology which aggregates a 5GHz WiFi carrier to LTE. Cellular players were trying to dampen down talk of colonizing licence-exempt spectrum, and stressing that LTE and WiFi could coexist peacefully, both in technical terms and in carriers' business models. However, while LAA is clearly a small cell play, given the high frequencies and low power limits involved, some were arguing that the industry would do better to focus on getting 3.5GHz standardized as a specific small cell band, avoiding WiFi showdowns and the quality challenges of unlicensed spectrum.

 

Cellular IoT:

As noted above, the IoT was an important theme, but given the nature of the event, there was a particular focus on LTE solutions to support IoT applications, and the question of whether these will prove viable as alternatives to WiFi or specialized long range networks such as Sigfox or LoRa. Huawei was demonstrating its contributions to future LTE-M standards, while the LTE-only baseband specialists, such as Sequans and Altair, have a major opportunity to push 4G-only solutions into a mass market. While the 3GPP works on LTE Category 0 as the underpinning of LTE-M, for now the vendors have resurrected Cat-1, whose low data rates made it a Cinderella specification in the broadband world, but whose ultra-low power consumption now makes it a candidate for the cellular IoT. Sequans, Ericsson and Verizon announced that they had run tests on a commercial LTE network, delivering 10Mbps data rates at very low cost and power, and with peaceful coexistence with higher-powered LTE devices.

 

The new operators:

Facebook and Google both tried to paint pictures in which they had ongoing close alliances with cellular operators, but they managed to visualize a world in which the MNO's role was severely constrained. They are driving new approaches to the network - full WiFi/cellular convergence; harnessing of LTE-Broadcast for social media as well as content; dynamic spectrum allocation on-demand to hundreds of providers; low cost delivery to the 'next billion' world inhabitants. All of these examples see the web giants becoming less over-the-top and actually shaping the network of the future, with the cellcos just providing part of the plumbing, however important that part. The vision will be supported by virtualization and the ability for cloud platforms to support a new generation of network as a service concepts, spanning WiFi, LTE and other connections, and eventually assigning capacity dynamically to large numbers of MVNOs. That is the end game for platforms like XCellAir, which has been spun out of InterDigital. Such services could be run by traditional operators, as AT&T's Domain 2.0 roadmap clearly envisages, but they could equally be controlled by web or IT majors.

 

The new operating systems:

It isn't all going Google's way though. Android dominated a show in which Apple plays not part (except in everyone's conversations), but the search giant is struggling to control and unify the user experience as large device and service providers create their own user interfaces and developer platforms. Amazon AppStore broke the 400,000 apps mark, for instance, boasting of "huge progress" with its alternative to Google Play. And as smartphones morph into many new types of connected device, many of them driven from the cloud, there may be the chance for different operating systems to break the Android/iOS duopoly. There was considerable interest in the mobile implementations of Windows 10 from Microsoft, while start-up options like Jolla's Sailfish and Mozilla's Firefox Mobile were looking, for the first time, like credible platforms with operator support, not just bright open source ideas.

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Facebook's growth driven by mobile ad boom July 24 2014

Takes some share from Google as its firms up its business model, focusing on quality and differentiation

By Caroline Gabriel

In the two years since Facebook's IPO, the social networking giant has made significant progress in building a mobile business model. That public offering was blighted by uncertainty about how to turn its vast mobile traffic into gold, but its second quarter results show how far it has come in meeting the challenge. The growth in mobile advertising was credited as the primary factor in a 61% year-on-year leap in second quarter revenue, hitting $2.91bn, well ahead of analyst expectations.

Net income rose 137% on the year-ago quarter, to $791m or 30 cents a share. Profit excluding one-off items was 42 cents, well ahead of Wall Street forecasts.

Advertising and promotions on mobile devices now account for 62% of total advertising revenues, up from 59% a year earlier and almost nothing at the time of the IPO in May 2012. Facebook has been stoking the growth by introducing new options such as video and mobile-specific applications, as well as improving the quality of promotions and analytics.

"Facebook just has a better advertising offering now," Shyam Patil, an analyst at Wedbush Securities, told Bloomberg. "It's a higher return on investment for the advertiser and so they're able to pay more money, increasing Facebook's revenue, and much of that is on mobile." The average advert price has more than doubled over the past 12 months and Facebook is working on new value-added choices. Its Creative Labs initiative focuses on experimental apps and has already produced Paper, which makes a magazine-like experience for the social network, and Slingshot.

It is vital that advertising platforms focus on quality and differentiated options in mobile markets, because actual volume of ad impressions is significantly lower than on PCs, so higher fees are critical. Ad impressions for Facebook were down 25% year-on-year, because of the shift of usage towards mobile devices.

There are warning signs for Google here - the search giant is still driving its revenue growth via high volumes of online ads, while the average price of its adverts fell by 6%. That ratio may be hard to sustain as the shift to mobile usage continues, though of course, Google has massive mobile properties to leverage via Android, Chrome and its many search-related services. Facebook has also been diversifying its business, adding features which do not relate directly to social networking, and acquiring the WhatsApp messaging giant.

Facebook is expected to account for more than 22% of mobile advertising dollars worldwide this year, according to estimates by eMarketer, up from 5.4% in 2012. Google is expected to lose a little share, ending up with just over half the market, down from 52.6% in 2012, while Twitter could reach 3% this year.

"Our tools and the products we're building are working," said COO Sheryl Sandberg, adding that Facebook now has 1.5m advertisers - though the costs of supporting and expanding that platform, with a focus on mobile quality, are rising too. Overall expenses were up 22% year-on-year.

Facebook said it now has 1.32bn monthly active users, up from 1.28bn in the prior quarter, with 654m using the product daily on mobile phones. Revenue per user in the quarter was $2.24, up from $2 in the prior quarter and $1.60 a year earlier.

However, CEO Mark Zuckerberg said on a the analyst call that there is still plenty of work to do on mobile. US customers spend an average of 40 minutes a day on mobile Facebook, which is more than any other application, but is still a small proportion of their total time interacting with websites, computers, phones and TVs - nine hours a day.

"I really can't underscore this enough that we have a lot of work to do and we could take the cheap and easy approach and put ads in and do payments and make money in the short term, but we're not going to do that," he said. "We're going to take the time to do this in the way that is going to be right over multiple years."

That means making some long term bets, such as the recently concluded acquisition of virtual reality headset maker Oculus VR, which could contribute to next generation mobile and search user experiences. Zuckerberg added: "I cared really deeply about the 10-year arc of the company", and said he wants Facebook to "help define the next generation of computing".

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