How guest Wi-Fi is reshaping the in-store experience

Physical stores remain a critical step in the purchase journey and are frequented by shoppers who still prefer to see, touch and try out merchandise. Online activity of shoppers facilitates their evaluation of products, prices, and in many cases, purchases in the same physical store.

The question is: Can retailers leverage their existing Wi-Fi infrastructure to reshape the in-store experience?

This white paper will frame changes in the retail landscape including the growing need for guest Wi-Fi, and then help demystify what’s needed for successful guest Wi-Fi implementation. Download this paper to discover: 

• The importance of stores as primary retail touch points
• Ways to leverage legacy Wi-Fi networks
• Key recommendations for guest Wi-Fi
• A spotlight on a successful Cloud4Wi retail deployment