The managed Wi-Fi market in multifamily housing is entering a pivotal year. Bulk internet legislation in states like California and Colorado is forcing providers to rethink mandatory service models. Carriers are pushing multi-gig fiber offers that compress pricing and raise baseline expectations. Property owners, meanwhile, are demanding more than connectivity—they want documented NOI impact, operational simplification, and network infrastructure that supports an expanding ecosystem of smart building systems.
Against this backdrop, managed service providers are differentiating less on speed and more on what sits around the network: AI-driven support, property management integrations, financial tools like concession coupons and tech fee structures, and segmented networks that handle both resident traffic and building operations. The providers positioned to win in 2026 are those proving they can reduce friction for site teams, drive measurable revenue for owners, and deliver an experience that residents just love.
For this two-part series, Maravedis Research surveyed ten MSPs on their technology priorities, service model innovations, and 2025 outcomes heading into the new year. Part 1 profiles five providers—Aerwave, Dojo Networks, Elauwit, Internet Subway, and Zentro. Part 2 will cover Allbridge, Gigstreem, Mereo, Pavlov Media, and Smartaira.
1. Aerwave
Aerwave is a managed Wi-Fi provider serving multifamily properties, with a current footprint of 60,000 contracted units and claims relationships with 30 percent of the NMHC 50, including Gables, MAA, Equity Residential, Avalon Bay, and KnightVest. The company claims 100 percent customer retention since 2019 and says it maintains an A+ rating with the Better Business Bureau. In July, Aerwave hired a new Chief Technology Officer—a Georgia Tech graduate who previously ran one of the largest MSPs out of Atlanta—to lead its technology strategy.
The company has set a target of 100,000 units by the end of 2026, with roughly 75 percent of that growth expected from expansion with existing customers and 25 percent from new logos. To reach the SMB market—properties under 15,000 units that Aerwave views as underserved—the company is testing new go-to-market motions with shorter sales cycles than its traditional enterprise approach.
Aerwave's 2026 roadmap prioritizes four initiatives: staged modernization around Wi-Fi 7 access points and multi-gig readiness; AI-driven network operations with automated RF tuning and predictive analytics; a secure, segmented connectivity fabric that bridges managed Wi-Fi with building systems like access control, HVAC, and EV charging; and deeper integrations with property management platforms like RealPage. The company argues that managed Wi-Fi is shifting from a resident amenity to operational infrastructure, and that MSPs will need to prove NOI impact to remain competitive as carriers push multi-gig bulk offers.
2. Dojo Networks
Dojo Networks is among the longest-tenured managed Wi-Fi providers in multifamily, with more than 25 years in the market and deployments across 30,000-plus units serving multiple NMHC Top 50 property owners. The company was the first managed Wi-Fi provider to achieve SOC 2 Type 2 certification and has built its operations around Elemento, a proprietary platform developed over 12 years that unifies network monitoring, automation, resident support, and revenue operations into a single interface. Industry recognition in 2025 included a top-three ranking from Broadband Magazine, the leading multifamily provider designation from PropTechBuzz, and placement in the top half of the Inc. 5000 list.
Dojo's 2026 strategy centers on Elemento 2.0, announced ahead of OPTECH 2025. The platform upgrade includes three components: a rebuilt dashboarding suite with real-time performance views across access points, controllers, resident devices, circuits, and UPS systems; an AI-powered customer support agent that handles automated intake, guided troubleshooting, and 24/7 self-service across phone, text, chat, and WhatsApp; and vendor-agnostic licensing that opens Elemento to any ISP or MSP nationwide. The company claims the AI agent and workflow automation reduce support backlogs by up to 50 percent with 95 percent faster ticket resolution.
3. Elauwit
Elauwit entered 2026 with something few MSPs in the multifamily sector can claim: public company status. The Columbia, South Carolina-based provider closed a $15 million IPO in November 2025, listing on NASDAQ under the ticker ELWT at $9 per share.
The company operates what it calls a "people-first connectivity model"—Network-as-a-Service delivering gigabit-plus Wi-Fi to every unit with zero capital expenditure for owners. The pitch centers on operational simplicity: one property network, one call center, one support team, one bill. Where properties typically juggle three to five overlapping ISP circuits, Elauwit consolidates everything into a single point of contact.
The 2025 numbers tell a consistent story. The company reached 25,000 active units across more than 25 states, operating from regional hubs in northern Virginia and Texas alongside its South Carolina staging headquarters. Customer satisfaction landed at 93 percent, with support calls answered in under 30 seconds and 84 percent of issues resolved on first contact. The Google rating sits at 4.3 stars. The team now numbers 40 employees.
On the financial side, Elauwit claims a 200 to 300 basis-point NOI lift for properties in its network, driven by consistent per-unit revenue and reduced operational costs from eliminating duplicative circuits and vendor touchpoints. The zero-CapEx model extends to full-fiber builds as well.
Elauwit has ambitious sales targets for 2026, but the company says its success will ultimately be measured by customer experience. That means reducing outages, accelerating on-site repairs, maintaining strong Google reviews and NPS scores, keeping answer times under 30 seconds, and hitting a 90% one-touch ticket resolution target. CX is the throughline across all objectives. The company is overhauling its account management platform and bringing on a new VP of Customer Experience in January.
4. Internet Subway
Internet Subway is a managed Wi-Fi provider with approximately 8,500 units deployed, primarily through its relationship with Bonaventure. The company's approach centers on treating connectivity as a shared property-wide experience rather than a unit-level utility, built on fiber-to-unit infrastructure using XGS-PON technology and a Plume Uprise partnership for in-unit service. The company delivers multigigabit-capable service across units, amenity spaces, and common areas, while carving out a segmented property operations network for access control, cameras, intercoms, and staff devices—replacing what it describes as a patchwork of circuits and vendors with a single monitored backbone.
In 2026, Internet Subway is emphasizing financial alignment over network architecture and more. The company has introduced speed upgrade concession coupons that allow leasing teams to offer premium service tiers as move-in or renewal incentives instead of rent discounts. Built-in tech fees, speed upgrades, and base-speed escalators are structured to drive incremental NOI over time rather than simply converting residents from retail to bulk pricing. Internet Subway frames this as giving owners another lever to preserve effective rents while providing residents a tangible, high-value benefit.
In 2025 deployments, a high share of residents voluntarily upgraded to multigigabit tiers, and on-site teams reported fewer internet-related support tickets, particularly around move-ins and amenity areas. Several ownership groups that started with pilot properties expanded Internet Subway to additional assets during the year. The company's challenge heading into 2026 is proving the model scales beyond its current customer concentration while maintaining the personalized service—direct contact with named representatives rather than call centers—that property managers consistently cite as its clearest differentiator.
5. Zentro
Chicago-based Zentro Internet enters 2026 targeting 20% subscriber growth—roughly 20,000 additional units on top of its current 106,000 base. The PE-backed provider is shifting sales focus toward national REITs, which have easier access to capital in the current lending environment, while maintaining its legacy business with regional developers and condos.
The company's 2026 push centers on Zentro Bliss, a platform developed with technology partner Calix. Built on Calix's SmartMDU architecture, Bliss provides property-wide connectivity with IoT support for door access, thermostats, leak sensors, and EV chargers on a segmented network. The platform includes Wi-Fi 7–ready hardware and multi-gig service tiers, with telemetry via Calix Cloud for remote monitoring. Zentro was the first U.S. deployment for SmartMDU and received a 2025 Parks Associates award for its Peachtree Residences installation in Atlanta.
Following the integration of its East and West operations, Zentro now has national reach and is pursuing portfolio-wide deals with larger property groups. Bulk contracting is the preferred model, and the company will aggregate portfolio economics to make smaller buildings viable when bundled with larger assets.
Zentro's pitch against incumbents like XFINITY and AT&T relies on service rather than price. The company assigns dedicated account managers to each property and runs a 24/7 support operation (branded Serenity Support) that handles resident troubleshooting directly, keeping connectivity issues off the property team's plate. Whether that service model can sustain 20% annual growth in competitive urban markets remains the key question heading into 2026.
This research is part of Maravedis's ongoing coverage of the multifamily connectivity market. Our 2026 MDU Research Subscription includes MSP profiles, quarterly market reports across four MDU segments, vendor and MSP Market Score benchmarks, the Property Owners Telecom Strategy Survey, and analyst briefings. For subscription details, contact afellah@maravedis-bwa.com.