NPS & Market Sentiment Index
The purpose of the NPS & Market Sentiment Index is to provide a comprehensive, data-driven framework for continuously measuring and understanding customer loyalty, satisfaction, and brand perception across key market segments.
This integrated index combines quantitative feedback from Net Promoter Score (NPS) surveys with qualitative and behavioral sentiment analysis derived from customer interactions, industry signals, and competitive intelligence.
By unifying these metrics, the index aims to:
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Gauge Customer Advocacy: Capture how likely customers are to recommend our brand, products, or services and track trends in loyalty over time.
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Monitor Brand Perception: Identify shifts in public sentiment and reputation within target markets and customer cohorts.
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Enable Strategic Decision-Making: Inform product development, customer success strategies, and marketing initiatives with real-time sentiment insights.
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Benchmark Against Industry: Compare performance against industry standards and competitors to highlight areas of strength and opportunities for differentiation.
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Drive Customer-Centric Growth: Foster a culture of responsiveness and continuous improvement by elevating the voice of the customer in strategic planning.
This Index serves as a strategic compass to align internal teams around customer experience excellence and market relevance, ultimately supporting long-term customer retention and brand equity growth.
Recent past surveys include:
- Q3 2024: MSP R&D Pain Point Survey for WiBUZ
- Q4 2023 MSP Survey for Multifamily Industry Report
- Q2 2023 Survey for Market Sentiment for the WBA
- And many more surveys have been performed for our industry reports.