Market Positioning & Sales Pitch

Market Positioning

Maravedis'methodology on positioning focuses on defining and communicating the unique value of your product by understanding how it fits within a market. Our approach begins with identifying a product’s true competitive alternatives to clarify its unique strengths. We emphasize the importance of aligning those strengths with the most valuable benefits for the target customers.  Our framework also includes defining the key market category that amplifies the product’s value, establishing its relevance and context. Through clear, customer-centric positioning, Maravedis advocates for ensuring that a product resonates deeply with its audience, setting the foundation for effective marketing, sales, and growth.

 

Source: April Dunford

 

Sales Pitch 


Our methodology for improving a sales pitch centers on leveraging strong positioning to create clarity, relevance, and resonance with potential customers. We emphasize starting with a deep understanding of the audience's specific pain points and aligning the product's unique value with those needs. Our approach involves clearly communicating what the product does, who it’s for, and why it’s the best solution in its category. This includes showcasing the differentiated value of the product compared to competitors and articulating how it drives tangible outcomes for the customer. By grounding the pitch in well-defined positioning, sales teams can deliver messages that are compelling, focused, and immediately relevant to the buyer’s context, improving engagement and conversion rates.