How Managed Wi-Fi Service Providers can Remain Competitive?

How Managed Wi-Fi Service Providers can Remain Competitive?

Communication service providers (CSPs) and Managed service providers (MSPs), in particular, have been growing steadily in the last few years as network as a service (NaaS) is becoming the preferred connectivity option for businesses, especially in multi-family connectivity. The NaaS model is driven by enterprises’ inability to keep up with the pace of innovations in the context of skilled labor shortages and a shortened equipment replacement cycle, which means financial pressure exists to move away from the traditional CAPEX model.

MSPs Pain Points

However, as MSPs grow, they are forced to manage Wi-Fi across multiple vendors and market segments, which is expensive and complex. We recently surveyed 65 MSPs who have shared their main point points with us:

  • 65% find their current Wi-Fi platforms too expensive and complex to maintain.
  • 75% of MSPs rely on vendor-specific management systems, limiting flexibility and scalability.
  • Most MSPs allocate significant budgets—between $200,000 and $500,000 annually—for management software customizations and integrations.
  • And yet 31% need help to achieve a unified management interface across multiple vendors.
  • 32% cite a need for more skilled personnel as a major inhibitor to growth.

The pandemic represented an inflection pain point for various service providers and MSPs due to the supply chain issues that severely impacted their businesses. Many MSPs want to increase their control over their supply by working with more vendors. Unsurprisingly, achieving a single pane of glass to manage multiple vendors is the most sought-after feature by MSPs.

With opportunities come complexities

Service providers serve different market segments—from senior living to affordable housing to conventional rental. Different hardware vendors typically serve each market vertical, and service providers must deal with incompatible separate, proprietary switches, controllers, and cloud solutions.

Typically, each hardware vendor provides features and form factors tailored for a particular client, use case, or vertical. The result for service providers is a complex and rigid network which has several issues:

  • Service providers must invest time and money to learn and train employees for each platform for multiple vendors.
  • Each vendor may or may not support new feature requirements from a service provider, depending on the vendor’s roadmap and priorities.
  • Introducing new features and innovation is slower than in an open environment.
  • Service providers are “locked” by each vendor and cannot mix access points from different vendors using a single controller, making switching vendors almost impossible.

As a result, service providers have a fragmented influence on the pace and shape of innovation affecting their business. That explains why service providers would prefer a more standardized and open platform that delivers the same base functionality across vendors and platforms, on top of which a new ecosystem will fast-track innovation.

While TIP Open WiFi brings a new approach to the open concept, it does not solve the single-pane-of-glass issue between incumbent vendors, which represent most of the installed base today.

 

Source: Maravedis Research

CUPS is Needed

The concept of Control and User Plane Separation (CUPS), which has transformed mobile networks, needs to make its way to the Wi-Fi industry. This separation of network management from data handling is paving the way for more flexible, scalable solutions. WiBUZ is one interesting company bringing those concepts to reality/

Conclusion

65% of Managed Service Providers find their current Wi-Fi platforms too expensive and complex to maintain. As MSPs grow and enter new market segments, —from senior living to higher education to multi-family units, they are forced to manage Wi-Fi across multiple vendors. It is not surprising that achieving a single pane of glass to manage multiple vendors is the most sought feature by MSPs. The concept of Control and User Plane Separation (CUPS), which has transformed mobile networks, is now entering the Wi-Fi industry.

If you want to learn more about MSPs’ challenges  and what solutions available to address them, join us for our upcoming webinar on November 12, 2024

I would be happy to hear your thoughts and comments.

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