Small Business Connectivity Research
Deep market intelligence on SMB Wi-Fi, networking requirements, and value-added services to inform your product strategy and go-to-market approach
WHY MARAVEDIS FOR SMB RESEARCH
We deliver actionable intelligence from the people who matter most—MSPs serving small businesses, technology decision-makers, and the SMB owners themselves.
Primary Research Excellence Direct access to MSPs, technology consultants, and SMB decision-makers through our established industry relationships built over years of telecommunications research.
Go/No-Go Clarity We answer the critical question: "Can you sell this today?" Our research identifies adoption readiness, feature gaps, and blocking issues with quantifiable data.
Confidential & Double-Blind Test product concepts without revealing your identity. Our methodology protects your competitive intelligence while gathering candid, unbiased feedback.
RESEARCH SERVICES
A comprehensive suite of research methodologies tailored to your specific market intelligence needs
Online Surveys
Quantitative research programs are designed to capture market-wide insights on SMB connectivity requirements, purchasing behavior, and technology adoption patterns.
- Custom survey design aligned with your product strategy
- Targeted distribution to qualified MSP and SMB respondents
- Pricing and packaging sensitivity analysis
- Feature prioritization and willingness-to-pay assessment
- Competitive positioning benchmarks
- Statistical analysis with actionable recommendations
In-Depth Interviews
Qualitative research with MSPs, technology consultants, and SMB decision-makers to uncover the "why" behind purchasing decisions, feature requirements, and market dynamics.
- 30-45 minute structured interviews with qualified professionals
- Double-blind product concept testing
- Current vendor stack and pain point assessment
- Buy/no-buy decision analysis with blocking factors
- Margin and pricing model validation
- Detailed interview summaries with verbatim quotes
Research & Analysis
Comprehensive market analysis combining primary research findings with secondary data to deliver strategic intelligence on the SMB connectivity landscape.
- Market sizing and segmentation analysis
- Competitive landscape and vendor positioning
- Technology trend assessment (Wi-Fi 6/6E/7, cloud management)
- Channel partner ecosystem mapping
- Regulatory and compliance requirements (HIPAA, PCI)
- Executive reports with strategic recommendations
SMB RESEARCH FOCUS AREAS
Deep expertise across the technologies and services that matter to small business connectivity
Wi-Fi & Networking Enterprise-grade solutions for 10-50 employee businesses
Security & Compliance HIPAA, PCI-DSS, and network segmentation requirements
Cloud Management Remote monitoring, provisioning, and MSP platforms
Vertical Solutions Retail, healthcare, hospitality, and professional services
VPN & Multi-Site Site-to-site connectivity for distributed SMBs
Value-Add Services Guest Wi-Fi, captive portals, and marketing tools
OUR RESEARCH METHODOLOGY
A proven approach that delivers clear, actionable market intelligence
- Define Objectives — Align research questions with your product and business goals
- Design & Recruit — Custom instruments and qualified respondent targeting
- Collect Data — Surveys, interviews, and secondary research execution
- Analyze & Report — Strategic insights with clear recommendations
CTA
Ready to Understand the SMB Market?
Let's discuss how our research can inform your product strategy, validate market opportunity, and accelerate your go-to-market success.